May 14, 2025
In an era of information overload and limited attention, healthcare brands can no longer rely solely on having good products or strong technology to establish trust and influence in the media and public perception. The key to impressing the media, attracting coverage, and amplifying visibility lies in “newsworthy data.”
Through strategically designed surveys and research, healthcare brands can not only grasp market trends but also produce media-attractive content, becoming the core weapon for driving brand exposure and public relations operations.
This article will delve into how healthcare brands can effectively use data-driven media exposure and share Indigo Plus Research Limited’s practical experience and one-stop service model.
In newsrooms, “data” is a language and an authority. Especially in the healthcare and health sectors, media tend to report on content with scientific backing, professional sources, and social relevance.
Three reasons why media prefer data:
✅Objectivity: Data provides factual bases, avoiding subjective speculation.
✅Visual Appeal: Charts, percentages, and trend lines are more engaging for readers.
✅Newsworthiness: Specific data can spark discussions, controversies, or educational value.
For brands, this is an opportunity: by designing well-crafted surveys, they can produce newsworthy data that encourages media coverage, thereby amplifying brand visibility and trust.
Indigo Plus Research Limited has extensive experience in healthcare market research and public relations collaborations. It assists brands in creating a data-centric media exposure plan from scratch.
Our one-stop service includes:：
1. Survey Design: From a news perspective
2. Data Collection and Analysis
3. Media Application Content Production
4. Press Conferences and Media Collaborations
1. Focus on Social Relevance Themes
Choose topics related to public health, medical policies, and lifestyle trends that are more likely to attract media attention, such as:
2. Present Data in a Simple yet Powerful Way
Avoid overly complex statistical models; focus on making the data easily understandable for media and readers:
3. Combine Authority Endorsements with Real Voices
Indigo+ Research will continue to use its medical expertise and media strategies to assist brands in creating a comprehensive transformation process from data to news, making every piece of data a powerful voice for the brand.
👉 Want to create a data-driven survey and media operation with news value for your brand? Contact Indigo+ now for a free consultation and strategic advice.
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In the health and medical fields, surveys are not just research tools but also a bridge between brands, the public, and the media. Especially in an era where information flows rapidly, a well-designed health survey with news value can not only reveal market trends and user behavior but also become…
In an era of information overload and limited attention, healthcare brands can no longer rely solely on having good products or strong technology to establish trust and influence in the media and public perception. The key to impressing the media, attracting coverage, and amplifying visibility lies in "newsworthy data."
In today's highly competitive healthcare industry, relying solely on intuition and experience is insufficient for brands to stand out. The key to driving precise decision-making and long-term growth lies in the "authentic voices and data insights" from the market. This is the core value of large-scale healthcare market research.
Combining behavioral science, artificial intelligence (AI) and big data analysis, we provide customized market research solutions for universities, pharmaceutical companies and medical device companies, mining key data and unique insights to help make scientific decisions.
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