Qualitative Research

Focus group interviews are a commonly used market research tool that provides us with an opportunity to gain an in – depth understanding of patients’ needs and expectations. Through group discussions, we can obtain patients’ genuine reactions and suggestions regarding products or treatment plans. These discussions are usually led by an experienced moderator with 6 to 10 participants, who share their ideas and viewpoints within about two hours to ensure that valuable qualitative data can be mined. The moderator needs to manage time effectively to ensure that each discussion topic is fully exchanged and that all participants have the opportunity to speak.

The operation of focus groups is not only for accurately screening target patients but also for optimizing the efficiency of clinical research. Through carefully designed recruitment strategies, we can identify and attract patient groups that meet the research requirements. This process usually involves multiple methods, including cooperation with medical institutions and promotion through social media. During the screening process, we ensure that the participants’ health conditions, medical histories, and other key factors meet the specific requirements of the research, thereby improving the accuracy and reliability of the research.

In addition to helping us understand patients’ perspectives, this data also provides practical evidence for product improvement and research method adjustment. Ultimately, such qualitative research methods help improve the efficiency of clinical research and make products closer to patients’ actual needs.