Indigo Plus Research Limited
Empowering healthcare with data
In the health and medical fields, surveys are not just research tools but also a bridge between brands, the public, and the media. Especially in an era where information flows rapidly, a well-designed health survey with news value can not only reveal market trends and user behavior but also become…
In an era of information overload and limited attention, healthcare brands can no longer rely solely on having good products or strong technology to establish trust and influence in the media and public perception. The key to impressing the media, attracting coverage, and amplifying visibility lies in "newsworthy data."
In today's highly competitive healthcare industry, relying solely on intuition and experience is insufficient for brands to stand out. The key to driving precise decision-making and long-term growth lies in the "authentic voices and data insights" from the market. This is the core value of large-scale healthcare market research.
In the healthcare and health industry, the success of products and services depends not only on technological innovation but also on a deep understanding of user needs. Among various research methods, focus groups are a qualitative research tool that provides a golden path to revealing the genuine thoughts of patients,…
In the development of medical products, "clinical trials" have long been considered the most persuasive form of validation. However, with advancements in technology and diversification of research methods, more medical brands and development teams are focusing on a more flexible and cost-effective approach—quantitative product testing.
Combining behavioral science, artificial intelligence (AI) and big data analysis, we provide customized market research solutions for universities, pharmaceutical companies and medical device companies, mining key data and unique insights to help make scientific decisions.
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